KARACHI: Pakistan se kinno ki baramadat ka naya season shuru ho gaya hai. All Pakistan Fruit & Vegetable Exporters, Importers & Merchants Association (PFVA) ne is saal ke liye 3 lakh ton ka export target muqarrar kiya hai, jisse $110 million ka zar-e-madadla aane ka imkaan hai.
1 December se ab tak 6,000 ton kinno Middle East, Sri Lanka aur Philippines bheja ja chuka hai. Pichlay season me Pakistan ne 2.5 lakh ton kinno export kiye thay, jisse $95 million hasil hua tha.
PFVA ke patron-in-chief Waheed Ahmed ke mutabiq is saal bumper crop hui hai aur kul pedawar 27 lakh ton tak pohanchne ka imkaan hai, jo pichlay saal 17 lakh ton thi. Magar bawajood izafa, exports ab bhi 5 saal pehle ki 5.5 lakh ton level se 50% kam hain.
Unhon ne kaha ke kami ki bunyadi wajah R&D ka fawaan, climate demands ke mutabiq nayi varieties introduce na karna, aur global market trends se lag na rakhna hai.
PFVA ne hukoomat ko short-, mid-, aur long-term export growth plan diya hai. Implement hone ki surat me agle 5 saal me exports $400 million tak barh sakte hain. Is ke liye Egypt, USA, Morocco aur China se nayi kinno varieties la kar Pakistan me kasht karna hogi, jab ke low-water lemons, grapefruit, oranges aur mandarins ko tarjeeh deni hogi.
Waheed Ahmed kehte hain ke Afghanistan se trade band hone ki wajah se Central Asia aur Russia tak kinno bhejne me mushkilat hain. Iran ke raaste ka alternate route mehnga aur lamba hai — freight charges 100% barh chuke hain, aur logistics issues bhi paish aa rahe hain.
Unhon ne zordiya ke kinno export barhane ke liye national strategy, R&D ka istehqam, aur pani ki kami ko dekhte hue modern irrigation systems par shift hona zaroori hai.
